Why Email Marketing Is Still King
August 23, 20214 minute read
- Digital Marketing
- Direct Response Marketing
While you may have read in a headline that email marketing is dead, data points to the exact opposite. In fact, 79% of marketers use email to reach their customers through newsletters and blog posts.
Email remains an easy and effective way for businesses to market themselves and increase brand awareness in one process.
Do you have reservations about using email as a marketing strategy? Do you utilize email for marketing, but feel like you’re not seeing results?
Though it’s taken a backseat to texts, email is still important in 2021. Here’s why email still dominates and why it will continue to do so in the future.
Email Is Widely Used
Even though there are plenty of ways to market, email is one of the most widely used methods. Half of the global population uses email. That’s almost 4 billion people, and that number is expected to grow in the coming years.
The sheer number of people that have emails and are able to be reached through this method of communication is impressive, but so is how easy it is to reach them.
The average person checks their email one to three times per day, while many check it more often. That means that you have a daily opportunity to catch their attention. Compare this to renting a billboard that someone might drive past once or putting an ad on social media that they may or may not catch and the advantage is clear to see.
Incredible Return on Investment
When you’re investing time and money into marketing, you naturally want to see a good return on that investment.
Email marketing can yield a 4,200% ROI. That translates to bringing in $42 for every $1 you spend. With numbers that impressive, this form of marketing is sure to remain strong well into the future.
One of the most important things for any business is brand awareness. It increases the trust that a potential customer has. If a customer recognizes your brand, product, or service they are 81% more likely to make a purchase from your brand over another.
Increasing brand awareness through targeted email campaigns or regular newsletters has the potential to increase your sales and encourage repeat customers.
There Are Many Ways to Engage Your Audience
Email is one specific method of communication, but there are many ways to utilize it to engage your audience.
Welcome Emails: When a customer first subscribes to your emails, it’s a good idea to send them an automated welcome email that lets them know you noticed and appreciate their subscription, along with what to expect.
Promotional Campaigns: This is the perfect way to let people on your email list know about special deals, new products, exciting events, or anything else that you want to be sure they know about.
These campaigns usually increase sales!
Triggered Email Series: This type of email is dependent on where the customer was on your site. For example, it could send them an email that features items similar to what they were just looking at on the site to show them more available options.
Drip Series: Emails that are a part of a drip series are sent out in increments instead of being sent out all at once. This helps prevent the customer from being overwhelmed.
Newsletters: Newsletters are sent on a regular basis, typically weekly or monthly, and update your customers in order to keep them engaged.
These emails are the perfect way to bring up any new products or updates. They also serve as a way to interact with your customers and teach them more about your brand.
Abandoned Cart Campaigns: When a customer adds one or more items to their cart but doesn’t complete the checkout process, this email reminds them of their interest. This email can also serve as a way to send out promotional codes as a last effort to convince a customer to make a purchase.
Re-Engagement Campaigns: The purpose of this campaign is to target customers that haven’t interacted with your emails or purchased products in a while.
This allows you to reach out after a determined period of time to recapture their interest and hopefully gain a sale. If they still don’t interact after this email, you can choose to remove them from your list.
Ways to Better Your Email Marketing Strategy
At this point, we’ve explained why email is still a viable marketing strategy, and how different types of emails can be utilized to attract customers, increase sales, and promote brand awareness.
Now let’s focus on a few email marketing tips that you can put to use.
Remember that timing is everything. Think about when your audience is most likely to be checking their emails and find the best time to send them accordingly.
Focus on sending bite-sized pieces of information instead of novels. People are more likely to open your emails again and again if they can get through them quickly and easily while still finding value in the content.
Put a little extra time into the headline to increase the chance that the email will be opened. If your email has a witty or intriguing headline, the chance of it being opened is greater than if it’s something boring and generic that they see all the time.
Are you worried that your emails will end up in the promo tab, or worse, the spam folder? Are you concerned that your prospect won’t open your email? We’ve got you covered.
Take advantage of the Ultimate Guide to Email Deliverability to ensure your emails are landing in the right folder, at the right time, and increase your open rate %.
Email Is Not Dead
Remember the impressive statistics mentioned earlier? Half of the global population uses email, and most of those people are checking their email several times a day.
Not only that, the potential return on investment is staggering. There’s potential to make $42 after investing $1.
One of the benefits of email marketing is the ability to send out different types of emails to accomplish different purposes. They can introduce your brand, encourage someone to complete the checkout process, or let customers know about special sales.
If you’re someone that has never tried email marketing and wants some help getting started, or you have experience with it, but feel like you’re not getting the results you should be, click here to learn more about Strikepoint Media and what we can do to help you grow your business.
Copywriting, Digital Marketing