The Power of Email Marketing
Email is the highest ROI channel out there – and yet so many brands struggle to produce a return on investment. That’s because they don’t know how to use it effectively. You’re leaving money on the table if you’re not utilizing the right strategies and tactics that we have seen produce ROI well over 100%.
At Strikepoint Media, our goal is defining and deploying a program that increases open rates, communicates your offer, and generates more clicks than you might be ready for.
When you partner with Strikepoint Media, you gain access to our team of performance-driven marketers who can develop, execute, and maintain a comprehensive email marketing strategy that will help increase your bottom-line revenue.
Email Marketing is a Complex World.
Strikepoint’s Email Marketing Solution can be broken down into:
If you’ve never sent a single piece of email marketing before, we’ll be there to help you start. If you’re a seasoned vet, we’ll be there to help sharpen your tools to enhance your return on investment.
We have an in-house team of award-winning designers who will help make your marketing materials look good, while achieving your goals of selling your product or service.
We have an in-house development team who know their way around the back-end of computers. They can make the most complex requests look easy with the coding capabilities they possess.
Deliverability is a huge piece of the puzzle when it comes to Email Marketing. With 25+ years of combined experience, we know a thing or two about making sure your emails land in the right inbox, at the right time.
We’ll help you grow your email list through a variety of strategies that ultimately will lead to additional revenue for you and your business.
Optimization is key to keeping your campaigns successful. What works one week might not work the next. You need to always be studying the data and understanding what the numbers are telling you. Optimizing can be anything from A/B testing subject lines to increase open rate %, to sending emails at specific time intervals to achieve maximum results.
There’s Many Ways to Engage Your Audience
Strikepoint’s Email Marketing Solution has many different avenues you can explore.
When a new customer first arrives in your database, you want to make sure to make a connection with them right away. An automated welcome email is the perfect way to capture that, making the customer feel that you are personally thanking them for opting-in.
Promotional Campaigns are perfect for capitalizing on ongoing specials, sales, new product launches, or anything else that you want your customer to absolutely know about. These campaigns typically result in an increase in sales.
Triggered Email Series
A triggered email series is dependent on the actions of your customer. This could be if they visit a certain page on your website that has t-shirts for sale on it, you can trigger an email that will feature more t-shirts for sale, and potentially capture additional revenue.
After your customer opts-in to your emailing list, you may want to let them know about multiple different specials happening. Instead of sending them all at once, you can automate a drip series which could send them one email a day for a week straight – each promoting a different special.
Newsletters are a great way to keep your audience engaged week after week or month after month. This is an opportunity for your business to highlight any new products, specials, news, updates, or just a way to interact with your customer base.
Abandoned Cart Campaigns
Let’s say one of your customers adds multiple products to their cart, but abandons your site before checkout. You can send them an automated personalized email that pushes them to checkout. You can even send an added promo code here that incentivizes customers to check out ASAP.
Re-Engagement is all about going after your old customers who have not interacted with or purchased any of your products in quite some time. This is a way for you to reach out after an extended period of time and try to capture additional business. You can promote new products, send special discounts (i.e. “Last Chance! 20% off inside”), and if they don’t interact, you can remove them from your list.
One piece of an Integrated Puzzle
Email is just one of the ways you can engage your fans and attract new ones. The truth is that email marketing works best when it’s part of a more integrated plan—customized based on where your business is today and where you want it to be tomorrow. That’s what our team can deliver.