Happy New Year!

The craziest year in history is finally over, and it’s time to look ahead to 2021.

Fortunately, as crazy as it’s been, 2020 has been extremely kind to most of the businesses in our industry. In fact, Strikepoint Media had its best year ever this past year. But even though everyone is seeing record highs just about everywhere we look, it’s still critical to properly prepare for next year.

For Strikepoint Media, we’ve got a few New Year’s resolutions for the year ahead:

  • Generate 1 million unique leads for our clients
  • Create 100K new customers for our clients
  • Pay out $25 million in ad revenue to our publishing partners
And given how this past year has gone, those numbers are pretty conservative. Especially since the industry continues to grow!
Magna expects the global ad marketplace to increase by 7.6% to $612 billion, with linear media growing by 3.5% and digital ballooning 10.4%.
Whatever resolutions you have for the coming year, this issue of the Strikepoint Media State of the Industry newsletter can help you achieve them.
This month, we’re keeping it short and sweet. Today’s newsletter focuses on:
  • Email marketing
  • Social marketing for the coming year
  • Best marketing tools for 2021
  • Updates on Google’s editorial requirements
  • A new ad format we’ve been testing

And a whole bunch more powerful stuff that we’re supposed to keep to ourselves…

But before we dive into all the good content you look forward to every month, we just wanted to take a second to wish all of you a healthy and happy New Year from each and every one of us at Strikepoint Media.

If you’re not familiar with SPM’s core values, our #1 value is “People always come first”

That’s why so many of our clients have been with us for years.

While I can dive into each one of SPM’s 5 core values at length, the short version is that we are a relationship-based business guided by results.

And we could never have achieved our best year yet without amazing clients and friends like you.We love working with you all, and are grateful for your trust and your business.

So here’s to an amazing 2021, and to hitting our goals together.

Happy New Year from Strikepoint Media!

Let’s keep the wins coming in,

Jeremy Blossom
CEO, Strikepoint Media


🔥 What’s Hot

Since we’re wrapping up 2020, this month’s What’s Hot section focuses on some of the most important aspects of marketing that your business must focus on in the coming year. And when it comes to that, nothing is more important for your marketing than email.

Improving Your Email Marketing

According to Statista, there were 3.9 billion active email users across the planet. That’s half the world’s population! And those email users received 293.6 billion emails every day — more than 73 emails per user on a daily basis. To stand out in a crowded inbox, make sure you invest time and energy (not just dollars) into your email marketing. But for some reason, people keep saying “email is dead…”

Email is most definitely not dead. In fact, when done right, email marketing can yield a 4,200% ROI. That’s why email is one of the linchpins of Strikepoint Media’s success.

Strikepoint Media is releasing an in-depth guide to improving your email marketing in the coming months, but since the guide is so effective, we thought we’d give it away before it’s released as our holiday gift to you.

Download Strikepoint Media’s Ultimate Guide To Email Deliverability Now

Trust me, this guide is pure value.

We have a goal to establish ourselves as an educational leader in digital marketing, not just an industry leader in full funnel marketing services.

This playbook is the first in a series of high level, high quality, marketing guides that SPM is releasing next year.

Our Ultimate Guide to Email Deliverability will add some serious fuel to your email marketing machine. But to help a little more, we analyzed our email sends from 2020, and are sharing the top-performing subject lines and why each performed so well.

Brand Awareness

One reason SPM is putting such a huge emphasis on providing the highest quality content possible in the coming year is to build trust with our readers so that they look forward to those emails. This newsletter is a perfect example of that. Another great example of that kind of powerful brand awareness is the Daily Scoop newsletter from our internal Trade Stocks list.

🍨 Daily Scoop: Pin + Bubble = Burst 🍨 Daily Scoop: Queue The Q2 Earnings
 🍨 Daily Scoop: Slippery Market  🍨 Daily Scoop: 3000% Gain
 🍨 Daily Scoop: No Backsies  🍨 Daily Scoop: Texas Wants Tesla
 🍨 Daily Scoop: Getting Lucky  🍨 Daily Scoop: Wings & Pizza
🍨 Daily Scoop: Corporate Protests  🍨 Daily Scoop: Eating More Burritos
 🍨 Daily Scoop: WFH ETF Is Here  🍨 Daily Scoop: The Podcast War

 

These subject lines all saw open rates of more than 30%, 99%+ deliverability, and CTRs of 4.6% and up (with our best clickthrough rate coming in at 12.62%). That’s the power of brand awareness.

The lesson here? If you deliver quality recurring content with a consistent subject line, that newsletter can be a powerful tool for your email marketing.

Greed

We can’t help wanting more. Whether that’s more success, more money, or more time to pursue our passions, this desire makes greed a powerful motivator. That’s why these subject lines all performed so well.

Top IPO of 2020  28.33%
5 Monster Growth Stocks for 2020  28.24%
 $8,350 in less than 24 hours 27.66% 
 [Cyber Week Deal] Grab a hat and a shirt while they last…  28.53%

 

Just keep in mind that while greed can be a powerful motivator, it’s also a sensitive one. As Spiderman says, “with great power comes great responsibility.” Don’t be pushy, don’t be too good to be true, and don’t mislead anyone. That’s how you get unsubscribes, spam complaints, or worse.

Curiosity

If there’s one thing that drives us crazy, it’s not knowing how something ends. That need for closure is what makes open loops so incredibly effective. And why these subject lines got so many opens

Warren Buffett Doesn’t Want You to See This… 27.91%
3 people that banked BIG inside this “zone”  27.81%
 #1 Stock for the 5G Tech Revolution 27.39% 
 Pot stocks… crypto… tax-free living  27.17%

 

So create an open loop in that subject line and make them open that email to find that answer!

Our Top Social Media Ads From 2020

Ad dollars are flowing into Facebook, Instagram, YouTube, Snapchat, TikTok and all the others at record high numbers. And it’s not just for lead generation or to promote offers. Now more than ever it’s important to focus on brand recognition and relationship building.

Here are a handful of our favorite ads from the year that performed well:

Hopefully these ads provide some inspiration or guidance for you in the coming year, but if you need a little more help, that’s what we’re here for! Just email [email protected] to see about creating your own successful done-for-you campaigns.

SPM’s ‘Tik Tok’ Format

We’ve been testing out a new format for mobile ads that we’re calling the Tik Tok format. The text is highlighted with a bright color with rounded edges similar to how the text is formatted on Tik Tok.

Here is an example of the Tik Tok format in action:

Marketing Tools For 2021

Marketing is all about speed. The faster and more effectively you can make things happen, the better your marketing results. To help you get the most out of your marketing, here is a shortlist of our favorite tools that we use in our own marketing at Strikepoint. No affiliate links here, we’re just sharing tools that can help your business grow.

1. Ubersuggest
Yes, Neil Patel has been a featured speaker at both ACS LIVE events we’ve put on. But he’s also arguably the best in the world when it comes to SEO and content marketing. And ubersuggest is an incredible software that really helps you improve your SEO and find content ideas and strategies. There’s a free version, but you can get lifetime access to the premium level for $290 (enterprise level is $990 lifetime). It’s a must for anyone creating content on any level.

2. Unbounce
Unbounce lets you create custom landing pages with no coding required and test and optimize those pages to produce the best conversions possible. We use Unbounce to build our own pages and have zero hesitation recommending it to our friends and clients. Plus, you can try it out with a free 14-day trial.

3. Phantombuster
Phantombuster provides code-free data extraction and lets you automate actions on the web to help you generate leads, build audiences, and increase reach and engagement. You can automate follows, scrape profiles, and build workflows on social media. Phantombuster also offers a free 2 week trial!

4. MeetEdgar
MeetEdgar is a social media scheduling and automation tool that simplifies social media marketing for Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It doesn’t just schedule posts for you, but gives you suggested variations and content creation tools to help you write posts exponentially faster. You also get access to unlimited content feeds to automatically import your newest blog posts, YouTube videos, podcast episodes, etc. as they publish. MeetEdgar offers two price options ($19 or $49 per month), both of which come with a 7-day free trial.

5. Facebook Insights
This one may seem like a no brainer, but if you’re not using Facebook Insights, your marketing is suffering for it. Insights lets you segment certain populations to find their interests, filter whether they’ve visited your page or place, and utilize any of Facebook’s filters such as interests, behaviors, demographic targeting (age, gender, location). This is a great tool for coming up with topics and ideas based on interest browsing. This is a completely free tool, so make sure your business is utilizing it ASAP.

If you’re already using these tools, we’d love to hear any pro tips or best practices you have for them. And if you’re not using these tools, we highly recommend you explore these or similar options to improve your marketing in 2021.


⛄ What’s Not Hot Right Now

As with all things not hot, it’s about updates and compliance. And the start of a new year brings plenty of those.

Google Updates

In January 2021, Google will update the editorial requirements policy for unidentified businesses to clarify that app ads must disclose the app name and their download source in the creative and/or landing page. The update rejects any ads or destinations that do not name the product, service, or entity they are promoting.

Facebook Updates

Speaking of updates, Facebook is also rolling out an update in early 2021 that requires verifying your domain to link to your Business Manager. This domain verification establishes which Business Manager account has the authority to configure the conversion events for a domain.

You can use only one domain per Business Manager. So if you have multiple Business Managers, our Facebook rep recommends you consolidate everything into one lead Business Manager. Facebook is verifying that the Business Manager name matches the domain, which should reduce fake/spammy companies setting up accounts and running bad ads.

The process can be time consuming, and you could run into technical issues transferring everything, so get this done ASAP. Because if you don’t get it done before the update in early 2021, you may not be able to run ads on Facebook.

Apple iOS 14 Updates

Apple’s long awaited update is coming in early 2021, and it will have a significant impact on Facebook ads and advertisers.

Obviously iOS14 affects only Apple devices, but given how many Apple users we target, that’s a concern because the update will limit the pixel tracking capability since people will have a clear option to opt out of pixel tracking.

Advertisers are restricted to configuring up to 8 unique conversion events per website domain, and ad sets optimizing for a conversion event that’s no longer available will be paused.

Facebook will initially configure the conversion events we believe are the most relevant to your business based on your activity. All other events will be made inactive for campaign optimization and reporting.

That’s why Facebook is requiring domain verification for all Business Managers.

Here’s how it affects your reporting:

  • Real-time reporting will not be supported, and data may be delayed up to 3 days.
  • For web conversion events, statistical modeling may be used to account for conversions on devices that have opted out of tracking.
  • Delivery and action breakdowns, such as age, gender, region, and placement will not be supported (This likely means no DCT creative breakdowns, which would remove our ability to see which variants in our DCTs are performing)
  • The attribution window for all new or active ad campaigns will be set at the ad set level, rather than at the account level
  • Going forward, 28-day click-through, 28-day view-through, and 7-day view-through attribution windows will not be supported for active campaigns

Here’s how the update affects your targeting:

  • As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease.
  • This also goes for Retargeting… a lot of businesses rely on Retargeting to make their media buying efforts work. People don’t always buy from the first touch point. This may cause an exodus from Facebook ads as a whole (which is why Facebook is working hard to come up with solutions).

For now, focus on Conversion Tracking using offline conversion events to track sales rather than the pixel. The downside is that it’s not real time data.

We’ll keep you posted as we come up with solutions, but that’s what we’ve got for now.


😎 What’s Hot At SPM

It’s been a busy month at Strikepoint. We’re all still remote, and doing what we can to keep our team as close as possible. This is the first year that we couldn’t get together for our annual holiday party, but we still found a way to celebrate.

Our “Eggnogpalooza” virtual holiday party was a blast, and we had a fun little surprise for everyone, all hand delivered by our office elf!

On top of that, yours truly was featured on a pilot episode of Self-Made Mansions on HGTV!

It’s an MTV Cribs style show where they feature entrepreneurs who came from nothing to build their success and find their dream home. It was an incredible experience, one that I’m honored and humbled by. And I wouldn’t have been able to do any of that without our amazing team and incredible clients.

They nicknamed me “the half billion dollar man” and I think that’s sticking. Well, at least til next year when we produce a billion in revenue for our clients. “Billion dollar man” suits me, I think 🤔

(If you want to catch the replay, it’s airing again next week — just reply to this email and I’ll let you know when it’s on!)

And lastly, we’ve also launched our own clothing line for investors!

It’s called Fetching Lions, and you will love it.

Check out our initial offerings here

We are so proud of this, and absurdly excited for what we’ve got planned for Fetching Lions in 2021.

That more or less wraps up 2020. The only thing left is to hear how your year went. I’d love to hear some highlights from you guys! Reply to this email, let’s hear some wins!

One ask: Please share the newsletter with your friends and colleagues if this is helping you!

Let’s keep the wins coming in,

Jeremy Blossom
CEO, Strikepoint Media