When growing your business, it’s vital that you have a proven and reliable digital marketing strategy to help your business gain the visibility it needs. The more presence you have online, the more likely you are to attract potential customers and expand your brand awareness. Establishing your online presence also helps build a solid foundation for ongoing organic lead generation that can thrive in the long term. There are numerous strategies you can adopt to boost your online visibility. However, one of the single most effective tools you can utilize is Google Ads. 

According to Statista, Google is the #1 search engine in the world, with a market share of 85.86%. That means that advertising through Google is essentially a requirement if you want to reach the larget audience possible (and generate more revenue as a result).  Whether you’re completely new to Google advertising, looking for tips to maximize your Google Ads success, or just need a refresher on the platform, these tips can help you get the most out of your online advertising.

What Is Google Ads?

Like the name says, Google Ads is an advertising platform established by online search giant Google. Advertising with Google allows you to display sponsored links in Google search results through the Google display network. These sponsored links are display ads that users can click on to reach your product page or website.

Google lets you bid on specific keywords you want your products to appear under in Google’s search results. For example, if you decide to bid on “women’s sneakers,” your ad will appear in the paid search results after someone enters a search containing the keywords “women’s sneakers.”

You can bid in a variety of formats, including:

• Pay Per Click (PPC) where you pay only when a user clicks on your ad 
• Cost Per Thousand (CPM), which lets you pay by the number of times your ad is viewed
• Cost Per Conversion (CPA), where Google automatically bids for you based off how much you’re willing to pay for a customer to take an action

There are more advanced strategies and methods of bidding, but the above options are your basic choices. Each of these is based on a different goal, so make sure your bidding is aligned with your desired outcome.

How Google Ads Can Benefit Your Business

Understanding how Google Ads works is an important starting point for advertising on the network. However, as mentioned above, your strategies should be aligned with your goals. That’s why you need to understand how Google Ads can help your business. Here are some of the main benefits of Google Ads, and which bidding strategy applies to each goal.

Increased Exposure

One of the biggest benefits of Google Ads is help boosting your online visibility. Without paid traffic, it can take a significant amount of time and effort to be found on any major search engine organically by your target audience. However, you can exponentially increase your online presence with Google Ads. Google sees 3.5 billion unique searches every day. That gives you a massive audience you can promote your brand to — especially if you’re paying to be on page one.

If you’re looking to increase your brand awareness, you should consider using a CPM approach, letting you bid based on how many times your ad is viewed.

Location-Specific Advertising

While it’s always good to draw in a large customer base, you also want to pay attention to geography when optimizing your target audience. For example, if you own a small local business, you’ll want to attract customers who live near your area.

Fortunately, Google search ads help you easily accomplish this. You can use location-specific advertising (also known as geotargeting) to help your ads reach the right locations. Not only does this allow you to optimize your digital marketing strategy, but it also helps you avoid the wrong audience by targeting customers in the wrong geographical areas.

This strategy is perfect for CPC bidding because you’ll only pay when people click on your ad, and people clicking in your geographic location means they’re far more likely to actually take advantage of your offer.

Greater Relevance

Google Ads takes advertising a step further by ensuring that your content reaches your viewers at just the right time. Depending on the keywords you select, the ads you display on Google search results will be extremely relevant to anyone who searches for those specific keywords. This relevance ultimately helps your customers identify with your brand and makes them more likely to trust your products in the future.

This is especially helpful when using CPA bidding, since you are then only charged when prospects take a specific action (such as opting in to your email list or purchasing from your site).

Ready to Take the Next Step?

Regardless of your goals or bidding strategy, Google can help you succeed. Google’s ad service is highly flexible in helping you manage your bids and budgets throughout the advertising process. Google advertising works with almost any type of budget, which gives you the ability to work your ad campaign into any existing budget.

If you’re ready to put Google Ads to work for your business, we can help.

Strikepoint Media is committed to providing businesses with the tools you need to boost your revenue, expand your customer base, and scale your business. We specialize in Google Ads and also ensure that you’re set up for success far beyond the ads themselves. Our team of marketing experts focuses on a full funnel approach to lead generation, which brings you the highest quality leads and helps you convert them into lifelong customers.

Schedule a free strategy session to start improving your business today