5 Marketing Tools You Should Use To Scale Your Business
September 22, 20214 minute read
- Digital Marketing
Are you looking to grow your business? Marketing tools can help! Marketing is a huge part of any business, and it’s important for entrepreneurs and digital marketers alike to find the right marketing tools that will scale their businesses. Marketing plays such an essential role in scaling a company or getting traction on social media. There are many different types of tools used by marketers, but today we’re going to be focusing the following 5 tools that you can implement into your own marketing plans today:
1) Google Analytics
1. Google Analytics
Let’s start off with arguably the most important tool every digital marketer should be using: Google Analytics. It’s a free, powerful website traffic analyzer. This tool can be used to track analytics and data for your site and discover how users are interacting with it.
Google Analytics gives you insights such as who your website visitors are, what content they’re interacting with, how much time a user has spent on a certain webpage, which pages they engage with, and how much traffic your website is generating on a daily basis.
This helps you determine where you should be focusing your marketing efforts to grow your traffic and leads.
Google Analytics is a great tool for any business owner, marketer or digital entrepreneur because it provides critical data that you can’t find anywhere else! Marketing tools like this help scale businesses by providing insights into how successful the site’s content strategy really is – all in real-time.
Now that you’ve implemented Google Analytics into your business, let’s move onto the second tool you should be using: Planoly.
Planoly is a social media scheduling tool that allows you to easily post your Instagram graphics, stories, Facebook posts, articles or other types of content to your social channels from one central place. Marketing tools like Planoly help create an easy-to-implement social media strategies for your brand.
With Planoly, you have a fully customizable calendar at your fingertips where you can schedule graphics to be auto-posted to your feed, you can preview what your grid will look like, and you can analyze your past social engagement metrics. This means you never miss a post again, with the auto-post feature ensuring your graphics go out on time, every time.
Great! Now you have a social media management platform at your disposal to help your marketing campaigns perform well.
Let’s move onto marketing tool #3 that you should be using: Zapier.
Zapier is a website automation tool that makes it easy to connect the web apps you use every day. The basic premise behind Zapier is automating workflows between apps, so if one app doesn’t have an integration with another (or there’s no native feature) then Zapier can act as a bridge for them.
For example, let’s say you have a lead opt-in form on the homepage of your website. Hypothetically, we can say that your website form and your CRM tool (whichever tool or software you’re using to store and manage your customers) aren’t integrated naturally.
You can set up a Zap that performs the integration in real time over and over again whenever a lead fills out the opt-in form. Now, that lead flows right into your CRM and you don’t have to worry about missing out on any potential leads.
You can use Zaps for all kinds of functions and integrations, and this tool can quickly turn into any marketer’s best friend.
This means your team will save tons of time integrating different apps and technologies, ensuring your platforms are “bridged” together using Zaps.
Now onto tool #4: Unbounce.
Unbounce is a custom landing page builder that requires no coding whatsoever. You have the ability to create high-converting campaigns using Unbounce’s technology such as their Conversion Intelligence™, and their latest AI feature, Smart Traffic.
With Unbounce, you have a library of high-converting templates and set-ups to choose from so that your landing page captures the necessary information you’re after. You also have the ability to start from scratch and completely design your own if you’d prefer.
Here’s a tip: integrate Unbounce to your CRM using Zapier to make sure no leads are missed in your campaigns!
Now that you have a high-converting landing page builder at your disposal, let’s move on to a different form of marketing that you should absolutely be utilizing: email.
MailChimp is the all-in-one integrated marketing platform for small businesses to grow your email list and email marketing efforts on your own terms.
In today’s world, there’s roughly 4 billion people that actively check their email. That’s almost half the world’s population. If you’re not using email marketing, you’re missing out on a huge chunk of potential customers.
Email Marketing is still one of the most profitable channels out there when it comes to return-on-ad-spend metrics. Historically, for every $1 spent on email marketing, you can expect an average return of $42.
By utilizing MailChimp, you have the ability to promote your brand through different email marketing strategies such as welcome emails, drip-email series, automated promo emails, and so much more.
We can go into greater detail on why you should be using email marketing, but that could be an entirely new post in itself. In fact, we recently published an article detailing exactly that. Click here to read up on Why Email Marketing Is Still King.
One of the most important ways to scale your business is by increasing sales. The tools listed above can help you do that with less effort. If you’re interested in learning more about how each tool can be applied to your specific business, contact us today and one of our team members will reach out.