Digital Marketing Blog

iOS 14.5 Updates: What Marketers and Consumers Need To Know

Recent updates to Apple’s iOS 14.5 bring significant changes to how companies can access their customer’s data. These changes will affect a company’s ability to reach, understand, and engage with people across the wide range of Apple devices.  The changes have caused a stir, with powerful advertising platforms like Facebook publicly denouncing these changes. But […]

Digital Marketing Blog, Lead Generation

Ultimate Guide to Online Lead Generation

According to Statista, $3.05 billion will be spent on U.S. digital lead generation in 2021. Leads are the lifeblood of every business — regardless of size or industry. That’s why billions are spent on new leads each year. “You are out of business if you don’t have a prospect.” -Zig Zigler Lead generation used to […]